IslandWood and Nature Play Western Australia launched the Nature Passport app – a new tool in the global movement to reconnect children with nature. The international app features activities designed by leading experts in outdoor play and experiential, place-based education to help kids, families, and classrooms play, explore, and learn outdoors.
Research shows that spending time outdoors is an essential part of a healthy, well-balanced childhood. And parents are getting the message. In fact, nearly all parents (98%) recognize that being outdoors and connecting with nature is good for their kids according to a recent national survey* commissioned by IslandWood and Nature Play WA and conducted online by Harris Poll among over 1,000 parents of children under 18.
Unfortunately, digital entertainment has made getting kids outside harder than ever. Among parents of children under 18:
- Roughly 4 in 5 (84%) say they wish their kid(s) spent more time playing and learning outdoors.
- Nearly three-quarters (73%) say digital entertainment makes getting their kids outdoors harder.
- Roughly 7 in 10 (69%) wish they had better tools and strategies to help them get their kid(s) outdoors more often.
In effort to restore the balance between screen time and green time, the Nature Passport app leverages technology to encourage and motivate families to have fun engaging with nature. It is available on iOS and Android mobile devices, helps users discover the natural world around them and facilitates contributions to citizen science. The app is designed primarily for children ages 7-10 years old, but can be used by kids and adults of any age. New content regularly released to provide parents, caregivers, and teachers a robust and long-term resource for engaging kids with the natural world. Learn more at naturepassport.org.
*This survey was conducted online within the United States by Harris Poll on behalf of IslandWood from July 17- 19, 2017 and July 28-August 1, 2017 among 1,062 U.S. adults ages 18 and older who are the parent/legal guardian of a child(ren) under 18. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
We’re seeking partnerships with organizations that share our commitment to connecting new generations of children and families to nature through play, exploration, and learning outside.
There are three ways your organization can partner with Nature Passport:
- Promote the app to your audiences: Are your stakeholders looking for tools to engage their kids outdoors? Spread the word about Nature Passport among your audience, and we’ll recognize your organization on our channels.
- Share your branded content through our app: We work with you to publish quality, relevant content on our app with your brand.
- Contribute funding to keep this project growing: Be part of a global movement! As a sponsor, you make it possible for us to keep our platform dynamic, to launch new, regionally-relevant content, and to expand to more countries and regions around the globe.
If interested, please contact Sara Lazkani at IslandWood: firstname.lastname@example.org or 206.855.4343
The Nature Passport App has recently been featured by the DailyTekk as one of the 15 best iPhone apps for experiencing nature and the great outdoors.
Hear from Zachary Shell, age 11, on why he likes the Nature Passport app in his blog post TECHNOLOGY, APPS AND BUTTERFLIES: The Children & Nature Network Conference.
Check out The Australian's featured story about the Nature Passport beta app launch at the 2014 IUCN World Parks Congress in Sydney, Australia.